Research Research Research

We live in “Cancel Culture Life” and one mistake, especially on air, can live forever. Every station is equipped with some sort of recording program so if a listener thinks they hear you say something offensive, they can call your PD and get that moment pulled up. So how do you avoid this?

One of the biggest things I remember from my first co-host’s training is “research research research.” Before you comment on anything, research. Before you have an opinion, research. Before you speak on something, research. Before each show, you should have an outline of the topics you’ll be discussing that morning, afternoon, evening. Within those topics, you need to look up everything on that topic and form an EDUCATED discussion.

One slip-up on “facts” relayed to your audience, and you could get that call from a listener who took offense to what was said. It’s important, not only for the listener, but for your credibility as an on-air talent, to know what you’re talking about.

I don’t recommend discussing politics on air, however, if you have a talk-based show and this is one of the events you discuss, with it being an election year, it is IMPERATIVE you research before going on air.

With this being said, make sure you are going to credible sites to get your information. Don’t go to opinion-based blogs…use reliable services to gather facts.

If you go into your show armed with actual details, you shouldn’t have anything to worry about.

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