Could a fully staffed station, with on-air talent 24/7, still dominate a market? I believe the answer to that question is yes, but all the stars would have to align. Here's how it could work.

Halloween has a rich tradition of music that sets the spooky mood for parties, trick-or-treating, and haunted houses. Here is our list of the best-known Halloween songs that are perfect for getting into the spirit.

Develop benchmarks that are not the mere reading of show prep. PPM research says “lists” like Celebrity News, Birthdays, and This Day in History are tune outs.  Develop benchmarks which engage the listener.

Here are a few of the songs we’re watching this week. Scroll down to hear the full songs. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

From Jimmy Kimmel taking shots at late-night competitors to Rory McIlroy swinging his opinions around the Ryder Cup, yet another government shutdown showdown, and yes, we’re still talking about vaccinations… There’s no shortage of topics that get people fired up. So, what’s a radio personality to do? Say nothing and risk being irrelevant? Or dive in and risk becoming the next viral takedown?

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. The United States, Hot AC/Top 40: Taylor Swift "The Fate of Ophelia" (Overall #1).

In the classic comedy movie, “Groundhog Day,” Bill Murray awakens to Sonny and Cher’s “I Got You Babe” on a clock radio (remember those?)… every morning as he experiences the exact same day over and over.  After several mornings, Bill Murray eventually throws the radio against the wall.

Let’s cut the fluff: most radio teases are garbage. There, I said it. They’re vague. They’re generic. They’re the verbal equivalent of texting “U up?” at 2 a.m.—and about as effective.

Always go into stopsets with a creative promote-ahead.  If you don’t want to go from a bit to a promote-ahead to spots, do a produced “donut promo” after a bit into spots.  Push to expand the average TSL beyond 10 minutes. Practice the 80/20 rule in promoting ahead.  Instead of providing the answer, give enough to intrigue the audience with 80% and hold back 20%.

Where's the one spot that has all your contests, logo, mascot, on-air bios, music info, colors, BRAND...your website!