Let’s not sugarcoat it: teasing is brutal. It sounds easy. You just give the audience a reason to keep listening, right? Sure. Like juggling chainsaws sounds fun until one slips and you lose a finger—or worse, a quarter hour.

Appointment listening requires promoting ahead benchmarks, features, and benefit-driven reasons to listen.  Tell your listeners what you do and give them every reason to set multiple appointments every day. 

Here are a few of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

As far as the future of music, what I considered to be a one time thing looks like it will become more popular.

When a major event takes place a phone call to your morning show co-host can make or break how you approach the following day.

Out of this week's data here are a few of the songs that topped those lists nationally in the US and Canada along with a few random specific markets. Toronto Metro, ON, Canada, Urban/R&B: Ravyn Lenae "Love Me Not."

MrBeast has built a billion-dollar empire by doing the kinds of things radio once owned. His playbook is shockingly familiar: outrageous stunts, community involvement, massive prizes, and emotional payoffs. The difference? He plans, stages, and executes them with precision that makes most radio stunts look like middle-school pranks.

As you prepare for the fall, consider these tactics to enhance your programming and expand your audience. Perform a brand audit conduct, a comprehensive evaluation of each station in your cluster, as well as for your direct competitors.  Monitor and critique every aspect of every show.  Some PDs do this at home, which is less distracting.  Listen intently and take notes. 

Here are sixteen of the songs we’re watching this week. For more insight on how we choose these songs or to get a sneak peek at some of the data we track on 500+ new songs across radio formats, email me at Andy@RadioStationConsultant.com.

At the ripe age (heavy sarcasm) of 20 years old, it may feel to Sofia she has already lived a life of music due to being surrounded by it beginning early on.