Political Ads Using AI

It was announced last year Artificial Intelligence would be used in the upcoming political ad campaigns. At the time, there was zero legislation to control this particular structure. How would AI be used in political advertising in the first place?

Artificial Intelligence would be used in a few different ways: Sometimes, it’s hard to get the specific political ad to the target audience. Normally, data sets would give detailed information into what a particular area’s people are interested in, and what their concerns are. Even with this, it’s hard to get the right message to the right person. However, with AI, you simply plug in what you want addressed and who should hear it and bada bing, that targeted message reaches that targeted audience.

AI can, also, be used as a cost cutting tool. A well-funded campaign with a renown candidate doesn’t have to worry about finances when getting political ads out. However, a new candidate who hasn’t had a chance to get the backing they need can use AI now to better compete with “the big dogs.” This creates a more level playing field.

These are just a couple of the many ways AI can influence political ads. Artificial Intelligence has really changed the game in a plethora of areas within the media.

Like I said earlier, until now, there wasn’t any legislature controlling what kind of AI, if any, can be used during an election season. New York has become the latest state to adopt laws that regulate how AI is used in political advertising. New Mexico has a Campaign Reporting Act that went into effect recently. Both states’ new laws show if any political ads use AI, there must be a disclosure attached to that ad. For instance, it would need to say something like, “this audio has been manipulated or generated by artificial intelligence.”

Michigan is another state requiring an ad to state if they’ve used artificial intelligence. Specifically, in radio, the disclaimer would have to be at least 3 seconds long, spoken clearly, and in the same language as the rest of the ad.

Other states using  new legislature to manage AI are Texas, Utah, Oregon, California, Indiana, Washington, Idaho, Wisconsin, and Minnesota.

However, if you’re familiar with FCC rules, then you know broadcasters are prohibited from censoring ads from candidates. This means, even if the ads don’t state they’ve been AI manipulated, you have to air them anyway. Another issue is, how will stations deal with trying to figure out what has been generated by AI? If the ad doesn’t state it, are you going to be able to differentiate a straight forward political ad from an AI generated one?

It seems, regardless of the legislature that’s being implemented, political ads will have to run as is. This election season seems to be the guinea pig season for Artificial Intelligence influenced ads, so it will be interesting to see how it plays out and what comes from it.

What do you think? Comment below to weigh in.

Pic generated by AI for www.freepik.com.

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