Every Wednesday since April 2nd of last year we’ve sent out our Weekly Wire newsletter featuring some of our best content and a single poll question. The newsletter goes out to over 8,000 radio decision makers, if you haven’t signed up yet use the envelope icon on the right side of the homepage. From our first newsletter on we’ve been surprised by the overwhelming amount of feedback our subscribers have given us through that single poll question each week. So, we thought we’d list the top 20 so far along with the results.
#1 August 28, 2024 How did you get your start in radio? 4,416 responses, #1 College Radio (17.5% 772 votes), #2 Administrative (17.1% 757 votes), #3 Promotions (16.6% 734 votes), #4 Board Op (16.6% 732 votes), #5 Family Business (16.2% 714 votes), #6 Internship (16% 707 votes)
#2 September 18, 2024 What day of the week are you most likely to read or watch radio related content? 3,607 responses, #1 Monday (17.6% 634 votes), #2 Friday (17.2% 619 votes), #3 Tuesday (16.6% 597 votes), #4 Wednesday (#16.2% 586 votes), #5 Thursday (15.9% 573 votes), #6 Saturday (15.8% 571 votes), #7 Sunday (>1% 27 votes)
#3 July 17, 2024 What time of day are you most likely to read Radio Update or other radio publications? 3,194 responses, #1 Midday (25.4% 810 votes), Tied #2 Morning (25% 798 votes), Tied #2 Afternoon (25% 798 votes), #3 Evening (24.7% 788 votes)
#4 August 14, 2024 What’s the MAIN thing we should focus on when writing our broadcast convention recaps? 3,113 responses, #1 Honest Overall Analysis (18.3% 571 votes), #2 New Products/Tech From The Exhibits (17.3% 540 votes), #3 Session Recaps (16.2% 505 votes), #4 Highlighting Networking Opportunities (16.2% 503 votes), #5 Attendee Feedback (16.1% 500 votes), #6 One Big Takeaway (15.5% 483 votes), #7 Pics & Videos (0.3% 8 votes), #8 Location Review (0.1% 3 votes)
#5 September 11, 2024 How many of your station or group’s full time on-air personalities have a podcast? 3,030 responses, #1 None (25.8% 782 votes), #2 All (25.1% 761 votes), #3 Most (24.9% 753 votes), #4 Some (24.2% 734 votes)
#6 July 3, 2024 What’s your favorite way to consume Radio Update content? 2,774 responses, #1 Listen (34.5% 957 votes), #2 Read (33.4% 926 votes), #3 Watch (32.1% 891 votes)
#7 November 20, 2024 Roughly what percentage of your on-air talent podcast regularly? 2,555 responses, #1 100% (21.4% 546 votes), #2 0% (20.5% 524 votes), #3 50% (19.8% 505 votes), #4 75% (19.6% 502 votes), #5 25% (18.7% 478 votes)
#8 August 7, 2024 How should radio react to emerging AI technology? 2,531 responses, #1 Embrace it Fully (37% 937 votes), #2 Reject it Completely (31.9% 807 votes), #3 Proceed With Caution (#31.1% 787 votes)
#9 July 31, 2024 What’s the MAIN topic you’d like us to write and talk about more on Radio Update? 2,329 responses, #1 Management Concepts (44.7% 1,041 votes), #2 Promotional and Marketing Ideas (13.3% 309 votes), Tied #3 Social Media Tips (12.9% 301 votes), Tied #3 Video Tips & Tricks (12.9% 301 votes), #4 Programming Philosophies (12.3% 287 votes), #5 Sales Strategies (3.4% 79 votes), #6 Impact of AI on Radio (0.4% 9 votes), #7 Equipment & Software Reviews (0.1% 2 votes)
#10 October 2, 2024 How long should Radio Update articles be? 2,288 responses, #1 1,000 words or more (33.8% 774 votes), #2 250 words or less (33.5% 766 votes), #3 500 words (31.8% 727 votes), #4 750 words (>1% 21 votes)
#11 October 16, 2024 How do you feel about Nielsen’s 3 minutes instead of 5 for quarter hour listening change? 2,158 responses, #1 Bad for radio (51.1% 1,102 votes), #2 Good for radio (48.9% 1,056 votes)
#12 June 26, 2024 Does artist separation still matter on new music stations? 2,069 responses, #1 Yes (51.2% 1,059 votes), #2 No (48.8% 1,010 votes)
#13 November 6, 2024 Do you see radio utilizing more home studios in 2025 and beyond? 2,043 responses, #1 Yes (50% 1,022 votes), #2 No (50% 1,021 votes)
#14 June 12, 2024 Should stations tell their listeners if they’re using AI voices? 2,023 responses, #1 No (50.2% 1,016 votes), #2 Yes (49.8% 1,007 votes)
#15 May 29, 2024 How often should stations boost social content? 2,021 responses, #1 Never (33.6% 679 votes), #2 Daily (33.5% 678 votes), #3 Weekly (32.9% 664 votes)
#16 July 10, 2024 Should music stations completely avoid talking politics? 1,979 votes, #1 Yes (50.2% 994 votes), #2 No (49.8% 985 votes)
#17 October 23, 2024 Which audience data is more valuable to you for generating revenue? 1,978 responses, #1 Qualitative data – how many of your listeners do certain activities/have purchasing plans (59.2% 1,171 votes), Quantitative data – Nielsen ratings that show the size of your audience by daypart/demo (40.8% 807 votes)
#18 July 24, 2024 Hardest positions to fill within a timely manner? 1,978 responses, #1 Programming (49.7% 983 votes), #2 Management (49.4% 978 votes), #3 Administrative (0.3% 6 votes), #4 Engineering (0.3% 5 votes), #5 Marketing/Promotions (0.2% 3 votes), #6 Sales (0.1% 2 votes), #7 Digital (0.1% 1 vote)
#19 January 22, 2025 Does the radio industry offer enough paid time off to our full-time employees? 1,896 responses, #1 No (51.6% 979 votes), #2 Yes (48.4% 917 votes)
#20 October 30, 2024 Will you talk about the election next week on-air or ignore it? 1,857 responses, #1 Ignore It (50.8% 944 votes), #2 Talk About It (49.2% 913 votes)
