Author name: Tracy Johnson

Chef Gordon Ramsay’s direct approach and focused advice could be a quick fix for radio shows and stations. You may think there’s no such thing as a quick fix because your station is complicated, your market unique, and there are so many “cooks” in your radio “kitchen” that it’s hard to get things done. But just like the restaurants Ramsay advises, it’s easy to get lost in the weeds and lose sight of how your station sounds to your audience.

Air personalities are taste-making influencers with the power to persuade listeners to take action. And that power can become a great revenue source through endorsement ads. Personalities Fuel Endorsement Ads A study into the role of air personalities reveals a strong bond between personalities and the audience. Radio hosts are influencers, and that’s great news

The fastest human in the world once said that the key to winning races is getting off to a fast start. Legendary champion Usain Bolt claims that he wins races within the first five seconds of the beginning of the race. You may not be able to win a quarter-hour only with a fast start

Every personality is looking for a magic formula that multiplies quarter-hours. Broadcasters obsess about tricks to manipulate the rating system to earn more listening occasions by teasing and playing The Rating Game. But there’s a tactic that is so simple it’s almost like a magic trick. Mastering it can turn a single quarter-hour of listening

Radio listeners are a picky, fickle bunch. They listen less than we would like, have little loyalty to a favorite personality or station, and are quick to tune out anything that annoys them. Every radio show can reduce audience turnover by fixing the three things that drive listeners crazy (not counting commercials. There’s nothing you

In a week or so, you’ll probably commit to a New year’s Resolution or two. In addition to eating healthier food and working out more, how about a little love for your career as a personality? Make it the year you graduate from being an announcer to a dynamic personality brand. Just being on the

Contests effectively reach high-value respondents, also known as contest players and rating respondents. That’s why so many radio stations build a promotion strategy around contesting. High-value respondents are most likely to participate in a research study or rating service. They’re the most valuable listeners because there’s a direct correlation. They are a unique subset of the population

This article’s title is weird. Nobody wants complaints because getting them is a pain to deal with. Today, everyone is so easily triggered to cancel anything they find offensive. But in personality radio, complaints are important. Most radio shows don’t get enough complaints, and the fear of complaints prevents your success. It keeps you stuck

The Ratings Game is flawed, but you already know that. It’s constantly evolving, and smart programmers learn to adapt. There are many problems that need to be addressed, and the Ratings overlords at Nielsen try their best to reflect as much reality into their process of estimating listening as possible. Two recent adjustments they’ve made