Radio is great with storytelling because it taps directly into the imagination, emotion, and attention of the listener in a uniquely powerful way. Here are key reasons why radio excels at storytelling.

Every station has imaging that plays between most songs, and that liner talent speaks more often than any DJ!  But is your imaging effective and selling the right messages? Make your imaging work harder.  Evaluate and update your imaging plan. Practical imaging sells reasons to listen to your station.  Consider these ways to enhance your station imaging.

Sonic Branding has nothing to do with the hamburger chain.  In recent years, we’ve seen an increase in brands launching audio identities for the first time, according to Made Music Studio, which provides sonic branding for HBO, AT&T, American Express, and others.  Sonic branding is also called audio branding or acoustic branding, and it is the sound of your brand. 

When it comes to format roulette, look before you leap.  Don’t change formats too quickly. Fine-tuning your present format may be a good option.  The best format in radio tends to be longevity; consistency has its benefits. 

What are the secrets of becoming an entertaining personality?  While virtually all stations embrace the digital technology of voice-tracking varied dayparts outside of morning drive, the voice track talent’s performance helps build Stationality. 

PPM methodology has taught radio programming many techniques to improve their shows, including the morning show.  These lessons apply to all stations, including PPM and diary markets, and help radio programmers better understand their audience's needs with FM music stations.

Getting your audience to listen longer and for more daily occasions will dramatically increase your ratings.  While adding Cume with outside marketing is vital, increasing core listening cannot be taken for granted.  Aggressively ask for continued listening.

Your clients run ads on your stations to attract more customers.  How many ads do you run on your stations to attract more listening? 

Today’s successful air talent must become an “emotion personality” by creating a connection with the listeners.  This is the crucial bond that differentiates a compelling radio station from an “automated” sounding one. 

Air personalities know their audience and customize their on-air approach around the lifestyle of their listeners.  Visit the audience on their “turf” and observe their activities in your show prep.