John Lund
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It’s no surprise in today’s business environment that clients want added value to their advertising investment …… often in terms of sales promotions. Use a simple screening process for all proposed sales promotions before signing off. Ask these questions:
The easiest way to achieve higher ratings is by extending Time Spent Listening. Simply always give listeners a reason to stay tuned. Go into every commercial stop set by promoting ahead a listener benefit – such as content, music, weather, a prize giveaway, etc. Do this just before airing your first commercial. Provide listeners a reason to stay tuned, and they will!
Appointment listening requires promoting ahead benchmarks, features, and benefit-driven reasons to listen. Tell your listeners what you do and give them every reason to set multiple appointments every day.
As you prepare for the fall, consider these tactics to enhance your programming and expand your audience. Perform a brand audit conduct, a comprehensive evaluation of each station in your cluster, as well as for your direct competitors. Monitor and critique every aspect of every show. Some PDs do this at home, which is less distracting. Listen intently and take notes.
What do your listeners have in common with goldfish? More than you think — and it could cost you ratings. Scientists say the average goldfish has a 9-second attention span. Bad news: humans are clocking in at just 8 seconds.
The average audience member tends to listen for only 10 minutes. So, what are the easiest ways to increase listenership? Pretty simple: the two easiest and least expensive ways to increase audience are…
Sports Talk radio is very different from music radio, yet it shares many skills, structures, and strategies. If you program one or both of these formats, consider these similarities.
How do you attract more listeners and keep them engaged? Here is a winning framework for branding, relevance, and audience growth in today’s competitive radio landscape. Implement these six sizzling tactics to stay dynamic, engaged, and innovative.
Put your imaging in your listener’s shoes: what activities are they doing while listening to you at work? Desk job, driving a UPS truck, preparing for a meeting, working at a construction site? Include those activities in your imaging.
Each Radio Programmer who has worked in a significant amount of time in Radio develops a programming philosophy. We at Lund Media have our own “rules” that we share here with you as we look ahead to better radio programming.
