You’re probably working to identify how your show should reference the Donald Trump assassination attempt from over the weekend. The right answer varies for each show, but here are some thoughts that may help you with your prep and strategy: 1. Stay in Your Lane. Know your audience. Know your show. And know the role you play […]
How Will You Talk About the Trump Shooting? Read More »
Many broadcasters can’t identify strategic objectives for a promotional campaign. Typical reasons for a station promotion include, “To raise awareness for our station and stay top of mind,” “Drive ratings,” and “Because that’s what we do.” In reality, most ideas are evaluated based on how a manager or stakeholder feels. But there’s a deeper level of
The Only Four Reasons for a Station Promotion Read More »
How often have you spent an entire aircheck session plotting an emergency escape? Most aircheck sessions suck for both the PD and talent. Everyone hates meetings, especially creative people, and aircheck meetings are often the worst, but those meetings don’t have to be like a trip to the dentist. The good news is these meetings can be fixed. Do
Why Aircheck Sessions Suck & How To Make Them Suck Less Read More »
What is the best way to Get That Gig when there are more available personalities than great positions? It starts with the demo package. Here are some Do and Don’t primers.
Do’s And Don’ts When Applying For A Dream Gig As A Personality Read More »
Asking for opinions is a great way to activate an audience, leading to increased loyalty if used properly. That’s why Listener Advisory Panels are valuable sources of information that can provide insight to help you program and promote your brand.
Get Free Research From Listener Advisory Panels Read More »
Radio’s commercial problems continue. The more things change, the more they stay the same, and in some cases, the problem worsens. Radio ads have been weak for quite some time, but production quality and creativity are nearing a crisis. That’s bad enough, but consider the crushing number of commercials on most stations. There are serious
How To Fix Radio’s Commercial Problem Read More »
Consistency in programming and performance is an integral ingredient in building a brand. The audience has to know what to expect, but is it enough to merely fulfill your brand promise? No, it’s not. Programmers should also focus on building top-of-mind awareness. But it’s a challenge to surprise your audience consistently, especially when management is cautious
What Is Your Purple Cow? Read More »
Sales managers have become increasingly aggressive in promising client interviews. And man, they can kill a show. Sponsors are important, and budgets are stressed, but if the segment sounds like an extended commercial, it doesn’t help the advertiser or the host. It just drives listeners away. Fortunately, with a bit of discipline and creativity, you
How To Manage Client Interviews On-Air Read More »
The most popular trait of an engaging, high-performing entertainer is the ability to make the audience laugh or at least smile. Research almost always indicates that “someone funny” is the #1 trait they seek from entertainers. Make them laugh, and nothing else matters. It’s the holy grail for building a larger, more loyal fanbase. But
Yes, You Can Learn To Be Funnier On-Air Read More »
A common complaint from radio personalities is desiring more feedback than they receive from managers and program directors. It’s true! Most programmers believe talents hate aircheck meetings but they only hate negative sessions. But as budget reductions consolidate duties, overworked PDs often don’t make time to listen to, let alone critique, personalities. How bad is
Be Proactive To Get Feedback Read More »
