John Lund
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Focus your prep content on local relatables. Commit to sounding local to cater to your audience’s interests to keep listeners connected and engaged. Take your national show prep and make it sound local. Share things that are fun or interesting to see or do in the area.
What does your imaging say about you? Does it merely sell station features, or are listening benefits promoted? There is a trend toward producing imaging that promotes your local identity and features listeners endorsing the station. This will help imaging sound awesome and memorable.
