John Lund
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Before choosing the prize, define the mission: What listening habit are we trying to create? Avoid the backwards approach of “we’ve got this prize… now what?”
As listening patterns shift and festive moods kick in, now is the time to position your station as the “soundtrack of the season.” Whether you flip to All-Christmas or sprinkle in holiday favorites each hour, these proven guidelines will help you sleigh… er… slay the season.
Great radio doesn’t happen by accident. Winning stations follow a clear strategy, executed with discipline and passion every hour of every day. That begins with one essential tool: a Programming Format Playbook that defines exactly how your station sounds. When every member of the airstaff is aligned around a written Playbook, consistency becomes repeatable — and excellence becomes standard.
In today’s media world, your listeners are flooded with information before they even get out of bed. Many now say their primary news source is social media, especially Facebook, Instagram, and TikTok. So how does radio break through the noise and earn attention? By choosing the right stories and presenting them in the right sequence.
Music scheduling software gives programmers several tools to control rotations, and one of the most effective—but often misused—is packeting. Packeting two or more songs inside the same category so they share a single rotation position.
When planning your contests and benchmarks, you’ll improve ratings by following two simple adages. “Fish where the fish are” and “use the right bait.”
Listen to your talents execute a talk set and time when they start talking. How long does it take before they express interesting content? If it’s over 8-seconds, you are losing listeners.
PDs make time for the DJs, display a genuine interest, and help them perform better. Conduct a critique session at least once a week. Consider these guidelines for analyzing airchecks and offering guidance.
Halloween has a rich tradition of music that sets the spooky mood for parties, trick-or-treating, and haunted houses. Here is our list of the best-known Halloween songs that are perfect for getting into the spirit.
Develop benchmarks that are not the mere reading of show prep. PPM research says “lists” like Celebrity News, Birthdays, and This Day in History are tune outs. Develop benchmarks which engage the listener.
