As you prepare for the fall, consider these tactics to enhance your programming and expand your audience. Perform a brand audit conduct, a comprehensive evaluation of each station in your cluster, as well as for your direct competitors.  Monitor and critique every aspect of every show.  Some PDs do this at home, which is less distracting.  Listen intently and take notes. 

What do your listeners have in common with goldfish?  More than you think — and it could cost you ratings.  Scientists say the average goldfish has a 9-second attention span. Bad news: humans are clocking in at just 8 seconds.

The average audience member tends to listen for only 10 minutes.  So, what are the easiest ways to increase listenership?  Pretty simple: the two easiest and least expensive ways to increase audience are…

Sports Talk radio is very different from music radio, yet it shares many skills, structures, and strategies.  If you program one or both of these formats, consider these similarities.

How do you attract more listeners and keep them engaged? Here is a winning framework for branding, relevance, and audience growth in today’s competitive radio landscape. Implement these six sizzling tactics to stay dynamic, engaged, and innovative.

Put your imaging in your listener’s shoes: what activities are they doing while listening to you at work?  Desk job, driving a UPS truck, preparing for a meeting, working at a construction site?  Include those activities in your imaging.

Each Radio Programmer who has worked in a significant amount of time in Radio develops a programming philosophy. We at Lund Media have our own “rules” that we share here with you as we look ahead to better radio programming.

Radio is great with storytelling because it taps directly into the imagination, emotion, and attention of the listener in a uniquely powerful way. Here are key reasons why radio excels at storytelling.

Every station has imaging that plays between most songs, and that liner talent speaks more often than any DJ!  But is your imaging effective and selling the right messages? Make your imaging work harder.  Evaluate and update your imaging plan. Practical imaging sells reasons to listen to your station.  Consider these ways to enhance your station imaging.

Sonic Branding has nothing to do with the hamburger chain.  In recent years, we’ve seen an increase in brands launching audio identities for the first time, according to Made Music Studio, which provides sonic branding for HBO, AT&T, American Express, and others.  Sonic branding is also called audio branding or acoustic branding, and it is the sound of your brand.