Duties include but are not limited to:

• Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers for various client categories.
• Manage PPC campaigns that increase the amount of potential customers contacting our clients.
• Bid management and day-to-day monitoring of campaign performance.
• Conduct keyword research for optimization and add new or eliminate underperforming keywords.
• Collect creative assets, write text ads, set up tracking, and launch landing pages.
• Extract campaign data and generate reports that summarize campaign performance.
• Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.

Preferred Skills

• At least 2 years of experience managing paid search accounts.
• Google AdWords Certified and Google Analytics Certified.
• Experience managing PPC budgets
• Strong knowledge of Excel including pivot tables,
• Experience with keyword research tools and web analytics tools such as Google Analytics.
• Individual must be self-motivated, highly organized and able to multitask while meeting numerous daily deadlines

Waterloo Media is an Equal Opportunity Employer

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