Those of us who have been in radio know what’s expected of us when public appearances are on the docket. However, after some time has passed, it’s important to go over the rules of being on outings, especially if you have new street team members, or even new on air staff. It may seem like a no-brainer to you, but to those just breaking into the industry, it’s imperative to go over everything. We’ll start from the beginning and go over it all here.
To start, make a checklist of EVERYTHING you need to bring with you: equipment, notes, business name and contact name and number…anything that was given to you about the remote, you need to take with you, even if you have it “memorized.” I’ve had street teamers tell me “I already remembered everything.” I don’t care. Bring the typed or written copy with you. Be over-prepared. It’s embarrassing and unprofessional if you show up and have no idea what the remote is for or who the contact is. Ask the sales rep or your program director all the questions you have. There are no dumb questions when you are expected to be in public and the face of the station.
Next, make sure you’re dressed appropriately. Hopefully, you have station gear already. If not, make sure you at least have a lanyard with your name and the station on it. THIS is a no-brainer…just be presentable. Program directors…Don’t be afraid to tell your staff if they need to go home to change. This is a true story…years ago I worked for a station where there was a staff member who needed to be better with his personal hygiene. The PD had the pleasure of having that awkward conversation with him; but it had to be done. Just be self aware.
Now, we’re at the venue or business. If you have a street team/promotions team, have them start setting up. As the jock, you need to immediately find the contact and introduce yourself. Bring them your notes and make sure what’s been relayed to you as far as what the message on air should be is correct. If you don’t have a team to set up…you still need to talk to the contact first. Make sure you have a good and open relationship going into the remote. So many times I’ve watched stations set up before even introducing themselves. That’s just lazy.
During the remote, if you can, make it a point to interview the owner or contact person on air. They LOVE it and that makes you look invested in getting the point of the remote across to the listeners.
While you’re on air, use your 60 seconds or so to talk about why you are where you are. Be clear in what you’re promoting. This may seem unnecessary to mention, but take a listen to a station on the weekends some times and listen for remotes. You might hear someone “live” but then only mention where they are once. You should mention it, at least, in the beginning and the end of the break.
After the remote is over, thank the contact person for having you out and mention you’d love to work together again soon.
This is a simple outline to start the conversation on what should be done during remotes. Add to it as needed, but definitely have a couple meetings a year going over it all. It’s a great idea to have a sales involved in these meetings so they know what you believe should be involved in remotes in case they have anything to add, or weren’t aware of what has been discussed. As long as everyone is on the same page, these should be fun and easy!