The SVPP is ultimately responsible for the quality of the products in the market, and by extension, for protecting the station licenses. This role supports the Market President and the VP of Sales in driving revenue growth while developing & maintaining a market’s station brand identities. The SVPP is expected to act as the Program Director for one or more brands within the Atlanta market. The SVPP is a senior member of the market’s management team, and role models the values and operating principles of the Company with programming staff and broader market employees. The SVPP reports to the Market President.

What You’ll Do:

• Oversight of all Programming operations for the Atlanta Market. Total of (5) stations.
• Develop and coach an overall digital/social media strategy custom to each station and each social platform.
• Analyze ratings and market research to grow the audience base – identify market risks/opportunities and ways to improve ratings.
• Monitor and analyze competition and develop strategies to outperform competitors.
• Work with Air Talent, Promotion leads, and Digital leads to drive audience engagement and build the market’s brands across broadcast, digital, and live entertainment.
• Work with On-Air Talent and PDs to ensure investment in original content for the digital platforms.
• Assist in designing & executing live events in the market.
• Support the Market President by leading the day-to-day management of programming operations in the market including (but not limited to); managing productivity, cost, technology, and production capabilities; and, protecting the station from FCC infringements of On-Air conduct.
• Provide leadership and oversight for direct reports, including guidance and identifying development opportunities.
• Drive results through your team and hold them accountable to business metrics & expectations, as well as ensure they support market sales efforts.
• Execution of and contribution to central resources (e.g., programming an iHeart station, asking SVPP to call in Talent coaching, etc.).
• Provide visible leadership and communications to the market.
• Actively support the Market President and Vice President of Sales in driving revenue growth (e.g., supporting sales calls to provide brand/product support).

What You’ll Need:

• Experience in programming and digital brand management.
• Understanding of the markets, listeners, and competitors to drive optimum ratings growth.
• Understanding of industry trends and revenue drivers and an ability to create and develop a brand that engages audiences.
• Strong organizational skills and an ability to multi-task while balancing multiple priorities.
• Strong analytical, decision-making, and problem-solving skills.
• A strong talent mindset – exceptional people management and team performance/coaching experience.
• Knowledge of FCC rules and regulations. Proven ability to lead and execute in a fast-paced, active environment.
• An undergraduate degree or appropriate combination of education & experience is required.

What You’ll Bring:

• Plans, schedules, and develops programs and audio content for broadcasting to maximize audience size and revenue, typically for a particular daypart, genre, News or Traffic.
• Ensures a cohesive programming strategy is in place and followed throughout the organization.
• Originates program concepts for development and production.
• Analyzes cost vs. potential revenue of a program or production.
• Ensures timely delivery of products within editorial brief and budget.
• May lead all aspects of radio station’s on-air experience including talent, content, tone, programming, production, sound & theme, and online presence.
• Directs and monitors programming activities in conformance with FCC rules and regulations, company policy, and applicable Federal, state, and local laws.
• Partners with Market President and Sales in support of local and corporate business objectives to increase market share, listeners, ratings, and revenue while aligning programming fit with client, station, and audience.

Location:

Atlanta, GA: 1255 Makers Way, Suite A, 30318

APPLY HERE